What's in Your Box?™
Resources
Learn more about Standard® and the support materials and training programs we have available for industry professionals
About Standard®
In the Beginning
Founded in 1919, Standard® began distributing a line of quality automotive parts to replace the original equipment parts that failed. For more than 100 years, Standard’s proven track record of delivering premium-quality products and a real commitment to integrity is why we enjoy tremendous technician and motorist satisfaction.
Today
Standard® is the premier professional vehicle control brand in the automotive aftermarket, engineering, manufacturing and distributing more than 50,000 products in some of the most advanced categories. Industry-leading coverage, accurate on-vehicle performance, and unmatched reliability make Standard® the preferred choice of technicians and parts professionals.
Tomorrow
Our evolving engineering capabilities allow us to actively plan for the vehicles of the future. For instance, the Standard® ADAS program features nearly a thousand different components. We also regularly introduce new parts for hybrid and electric vehicles, along with our expansion of powertrain-neutral categories, like ABS Sensors, Blower Motor Resistors, and TPMS Sensors.
Sales Support
Dedicated Salesforce
Coverage
Standard® Representatives are strategically located throughout North America. Every day, our experienced field sales team, supported by our category management group, collaborates with professional distributors to assist in inventory planning and help them maximize their return on investment.
Advantages
The Standard® dedicated sales force gives us a direct line to the professional technician. We visit thousands of shops each year to better understand what technicians are looking for from a manufacturer, what components should be included in the box, and what OE parts are seeing high failure rates. We further support our distributors by providing expert technical insights to technicians and parts professionals.
Marketing Materials
Digital Product Portfolios
The industry’s number one resource for product, technical and training information, Standard® Digital Product Portfolios are used by technicians and parts professionals alike. These in-depth category guides help customers better understand how vehicle systems work and why they can recommend Standard® parts with confidence.
Product Brochures
Detailed product brochures are available across a variety of categories. These brochures explore our complete programs, highlighting what’s behind Standard® parts and the processes that allow us to consistently produce top-quality parts. These guides cover related parts, what you’ll find in the Standard® box, and tips on customer communication.
Digital Resource Library
Our Standard® Digital Resource Library features hundreds of product, marketing and technical pieces geared toward technicians and parts professionals. Our advanced search function allows you to quickly find the support pieces you are looking for, using category or keyword.
Power Hour
Standard® Pro Training Power Hour
Every month, the Standard®️ Pro Training team presents free, live-virtual technical courses. Designed for the professional technician, these courses are open to all, including students and aspiring techs. Our award-winning trainers cover a variety of real-life technical topics.
Power Hour Topics
Standard® Power Hour sessions focus on troubleshooting and diagnostics. Each month, our professional trainers take a deep dive into one specific vehicle system. Topics include Complex Electronic Throttle Relearn Procedures, Accurate ADAS Calibration Tips, Diagnosing False ABS Activation, and more.
Pro Training
Standard® Pro Training
Our classes are built from case studies of real problems on real vehicles. Courses feature the most relevant content available today in a variety of engine management and vehicle control categories, and are taught by professional trainers who are also experienced ASE-certified automotive technicians themselves. Each year, we train more than 60,000 technicians.
On-Site In-Person
Our most popular training option is Standard® award-winning in-person training. Led by a professional instructor, all classes are fully interactive as technicians work through real-life scenarios. Each week, Standard® professional trainers travel the country hosting live events in local and regional markets.
For more information, contact your local Standard® distributor or auto parts store.
Live-Virtual
Whether in-person or virtual, all Standard® training classes feature a live instructor and are fully interactive as students work through real-life scenarios. Virtual class “workbooks” include on-demand links to video content and student configurable scan data.
On-Demand
Standard® offers an annual subscription to Pro Training On-Demand, providing access to a growing library of more than 250 English and Spanish 1-hour courses. Our on-demand courses allow technicians to learn anywhere, anytime.
