Standard Motor Products was the recipient of design honors from the American Web Design Awards in three categories; Social Media, Social Media Promotion and Rich Media Advertising.
SMP won for their TechSmart® social media – Facebook and Twitter campaigns; Intermotor, TechSmart and Standard NASCAR® Champion’s Week social media sweepstakes; and for their Standard® TPMS Sensor “If It’s Not a Perfect Clone” rich media advertising.
The American Web Design Awards is an annual showcase of the power of design to enhance websites and online communications including apps, social media, mobile and more.
“If it’s not a perfect clone, it’s not quite right” is the theme of a broad national communications campaign, including print and digital advertising, promoting the technological advances of Standard’s Clone-able Tire Pressure Monitoring Sensors.
SMP is honored to share this success with marketing colleagues, TFI Envision, Inc. and is especially pleased to have received acknowledgment of this work from both inside and outside of the automotive industry.