SMP Launches Standard Motorcycle Products Brand

SMP launches motorcycle aftermarket parts brand in Standard Motorcycle Products

SMP, leading independent manufacturer and distributor of replacement parts for motor vehicles, is proud to introduce their new motorcycle product line, Standard Motorcycle Products. Standard Motorcycle is dedicated to the same tradition of value and trust in its motorcycle products line that customers have come to expect from the Standard Brand. Now customers can get the same OE quality, performance and dependability always available in Standard’s automotive replacement parts for their motorcycle. Standard Motorcycle Products’ coverage of OE ignition components, fuel injection parts, ignition wire sets, electrical switches and sensors is second to none in the aftermarket.

Coinciding with the introduction of the Standard Motorcycle Products brand, SMP unveiled the Standard Motorcycle website. Featured on the site are a replacement parts guide listing the Standard Motorcycle parts offering, a diverse products section organized by part category with images of available parts and a distributors list for customers to learn where they can purchase Standard Motorcycle Parts

SMP also launched a national ad campaign announcing the launch of the Standard Motorcycle Products brand. With brand messages “Leading the Pack” and “Whatever Road you choose, we’ll keep you going”, Standard Motorcycle Products will keep customers going and ahead of the competition with quality replacement parts for their motorcycles.

Whether you buy it or build it…Standard Motorcycle will help you fix it.