SMP Launches New Standard® Brand Website

SMP Launches New Standard<sup>&reg;</sup> Brand Website

Standard Motor Products has launched a new and completely redesigned Standard Brand website,, for its Standard® brand products.

Built utilizing responsive architecture and a parallax-scrolling design, the focus of the new site is on providing an engaging user experience no matter what type of device used – desktop, smartphone, or tablet, as the site delivers new and meaningful brand content,

Included in this new web launch was the 100% redesigned Standard® eCatalog. 

The new website features:

  • eCat Widget – Convenient eCatalog search portal right on the homepage
  • Multilingual Versions – The website is available in English, Spanish, and French.
  • New eCatalog – Redesigned eCatalog with easy-to-use interface, fast search returns, and expanded rich content.
  • TPMS Microsite – The TPMS Microsite features updated TPMS material including TPMS Product Story, OE-Matching program, New QWIK-SENSORinformation, TPMS Tools, and a ‘TPMS-specific’ eCatalog.
  • Technician Training – Provides information on Standard’s technician training with elements like PTS On-Demand Calendar, Seminar Syllabus, Video Training, and Motorist Essentials.
  • Digital Resource Library – PDF-based resource library of more than 100 product information documents.

“Our new Standard® website is focused on providing our customers with added features and benefits, like our new eCatalog and TPMS Microsite,” said Phil Hutchens, Vice President Engine Management Marketing, SMP. Regarding the new site, Hutchens went on to say, “We created a website that informs and educates our customers with meaningful, rich content.”