Standard Motor Products has launched a new and completely redesigned Standard Brand website, www.standardbrand.com, for its Standard® brand products.
Built utilizing responsive architecture and a parallax-scrolling design, the focus of the new site is on providing an engaging user experience no matter what type of device used – desktop, smartphone, or tablet, as the site delivers new and meaningful brand content,
Included in this new web launch was the 100% redesigned Standard® eCatalog.
The new website features:
“Our new Standard® website is focused on providing our customers with added features and benefits, like our new eCatalog and TPMS Microsite,” said Phil Hutchens, Vice President Engine Management Marketing, SMP. Regarding the new site, Hutchens went on to say, “We created a website that informs and educates our customers with meaningful, rich content.”