Standard Motor Products, Inc. (SMP) announces the launch of a new suite of websites. Kicking off the company’s 100th year in business, the first phase includes a new SMP Corporate website, smpcorp.com; an Investor Relations micro-site, ir.smpcorp.com; and a completely new Standard® Brand website, standardbrand.com.
Developed in tandem with Multimedia Solutions, the revamped design features a dynamic homepage with a scrolling news filter and multi-tiered dropdown menu that gives users loads of information and content—all in one place.
SMP’s new and improved brand website design includes a significantly more robust and integrated eCatalog experience. It’s now easier than ever for automotive professionals to find the parts and information they need for sales and repairs. Additionally, the website’s digital resources, technical training library and fully responsive design allows users to access the new sites and enhanced eCatalog across all devices.
Commenting on the launch, Phil Hutchens, Vice President Engine Management Marketing, SMP, stated, "As more automotive professionals rely on suppliers’ websites to research parts and repair information, we’re excited to introduce a new suite of websites that prioritizes content, information, and user experience across all devices.”