Standard Motor Products has produced a new video highlighting the launch of its new corporate website. The new site is the first in a series of redesigned websites for SMP.
Created with the user experience firmly in mind, this website has been developed utilizing responsive technology and parallax scrolling design for compatibility with the latest browsers and mobile devices. In other words, it looks and performs seamlessly on a desktop, tablet and smartphone.
“The new graphics are bright and bold with big images and exciting content,” said Phil Hutchens, vice president marketing, SMP. “We feel it’s important to present a website that creates an immediate impression, offers meaningful content and delivers an exciting user experience. It’s our intention to inform, educate and continue to drive user interest while providing an ongoing service to our customers and all of our stakeholders.”
SMP has integrated a number of new features into the site, including an extensive timeline spanning over 95 years of SMP history, a corporate news section, interactive location map, facilities tours, a full investor relations portal, career opportunities and more. As a multi-lingual site, smpcorp.com is available in English, Spanish and French. Behind the scenes, the site is driven by a robust content management system that will allow content to easily and swiftly be updated, so the site will always deliver the latest corporate information.