SMP Leads the way in Category Management for the automotive Aftermarket.
SMP has taken a leadership role pioneering the aftermarket in classic category management with a focused team dedicated to this specific market channel science. SMP has engaged this consumer focused, formalized category management process to ensure efficiencies with the various distribution channels for all trading partners.
SMP will be applying category analytics that include measuring detailed POS data for that can be pinpointed by geographic and demographic by customer to tailor customer inventory. Through this category management, SMP customers can leverage the breadth and depth of SMP product and be better equipped to service their customers by being positioned to sell what the market wants and needs, rather than what they may have.