BWD Launches Redesigned Website

BWD Launches Redesigned Website

Standard Motor Products has launched a new and completely redesigned BWD Brand website,, for its BWD® brand products.

Built using responsive architecture and a parallax-scrolling design, the new site provides an engaging user experience and meaningful content to users on desktops, smartphones, and tablets.

The standout feature of the site is the 100% redesigned BWD® eCatalog, which combines fast search returns and expanded rich content on an easy-to-use interface. Other notable features include:

  • Convenient eCat widget search portal on homepage
  • Multilingual options for English, Spanish, and French
  • TPMS section with updated TPMS material
  • In-depth training section with info on BWD’s technician training elements, including its PTS On-Demand Calendar, Seminar Syllabus, Video Training, and Motorist Essentials
  • Digital resource library with an array of PDFs detailing product information

“Our new BWD® website gives our customers access to powerful resources,” said Phil Hutchens, Vice President Engine Management Marketing, SMP. “That includes everything from added features and benefits like our new eCatalog to meaningful, rich content that informs and educates.”