SMP Category Management for Global Distribution Channels SMP has taken a leadership role pioneering the aftermarket in classic category management. With a focused staff dedicated to this specific market channel science. SMP has engaged this consumer focused, formalized category management process to ensure efficiencies with the various distribution channels for all trading partners. SMP will be applying category analytics that include measuring POS data for trading partners. This POS data can be pinpointed by geographic and demographic by customer to tailor customer inventory. Supported by quantified industry trends, failure rates and VIO, customized down to the zip code. Along with improved channel performance come numerous benefits. Through SMP category management, SMP customers can leverage the breadth and depth of SMP product and are better equipped to serve their customers by being positioned to sell what the market wants and needs rather than what they may have. SMP will enjoy improved performance on assets relating to more efficient inventory management. SMP leadership in pinpoint category management means improved inventory management and increased sales at all levels of the global distribution channel.